In the wake of the inspiring Trend Show during the last fair for home and contract textiles, the Heimtextil Trendtable has begun its work for the 2014/15 season. Six international design studios exchanged ideas and opinions about future design developments at a meeting in Frankfurt am Main from 7-8th March, paving the way for the presentation of future-oriented design trends at the next Heimtextil in January 2014. A British design studio, FranklinTill, has assumed responsibility for interpreting the Heimtextil Trends 2014/15.
During the two-day workshop, design experts from Brazil, France, Great Britain, Japan, The Netherlands and the USA deliberated on the latest trends from the fields of interior design, architecture, fashion, design and art.
“Thanks to its supra-continental composition, the Heimtextil Trends Team is in the privileged position of being able to draw on an extremely wide pool of inspiration and to gain exciting perspectives on tomorrow’s interior design,” says Olaf Schmidt, vice-president of textiles & textile technologies of fair organiser Messe Frankfurt.
With 10 months to go before the next Heimtextil opens its doors, the international designers analysed a wide variety of new materials, textures, colours and patterns from all over the world. At the end of the process, they produced a trend prognosis for the coming 18 months, which is valid for the whole world and forms the basis for the Heimtextil Trend Book and the Trend Show during the fair.
Every year, a different member of the Trendtable assumes responsibility for preparing the Trend Book and the design concept of the Trend Show. For Heimtextil 2014, British design studio FranklinTill has agreed to play the leading role. With FranklinTill at the helm, the Heimtextil Trends will benefit from influences from the British Isles and the company’s London-based studio – comprising trend researchers, designers and stylists – together with its worldwide network of creatives and visionaries who work with trend experts and the founders of FranklinTill, Kate Franklin and Caroline Till. In addition to Caroline Till, the agency’s Ann Kristin Abel will also work on the Heimtextil Trends.
The results of the deliberations of the Trendtable and the Heimtextil Trend Book 2014/15 will be announced at a preview presentation during the Tendence fair, taking place between 24-27th August in Frankfurt am Main, on 26th August.
The following design studios are involved in the preparation of the Heimtextil Trends 2014/15:
FranklinTill (Great Britain) has assumed responsibility for the development and creative aspects of the book, film and show for the 2014/2015 trend season. Kate Franklin and Caroline Till have over 20 years’ experience in research, trend forecasting and design strategy. The numerous projects conducted by the multi-disciplinary agency include trend reports, colour prognoses, design projects, brand developments and fair and exhibition curating. Caroline Till is also the director of the world-famous Textile Futures course at Central Saint Martins College of Arts and Design in London.
The founders of 2G2L Fashion Design and Consulting (France), Louis Gérin and Grégory Lamaud, have created the high-grade Les Garçons Paris fashion label, and are the joint chair of the Fre(n)sh Fashion Committee. Gérin and Lamaud studied at the Esmod Paris fashion academy and are experts in avant-garde fashion subjects. Their trend presentations at Texworld in Paris and New York have already created much interest.
Dan and Gen Namura of Dan Project (Japan) are two young Japanese designers from Tokyo who trace their origins back to the famous yuzen technique of dyeing and weaving kimono fabrics in Kyoto. Dan and Gen not only design furniture fabrics, bags and dresses, but also fine fabrics and colourful graphic prints.
Global Color Research (USA) is one of the world’s leading trend studios for colour and design. The company creates reliable colour trends using a worldwide network of design consultants and colour experts. Mark Woodman is the trend consultant for North America. His best-known works include furnishing one of the public rooms in the White House.
Strategically located in the heart of the textile and design industry of Santa Catarina in Brazil, Orbitato has a multi-disciplinary approach to work in the fields of fashion, design and architecture and focuses on social, cultural and ecological changes. Creative director Celaine Refosco maintains close contacts with the industry and the creative parts of the Brazilian and Latin American market.
Anne Marie Commandeur of Stijlinstituut Amsterdam (The Netherlands) heads a team and network of multi-disciplinary designers who work in the fields of textile innovations, prognoses, colour trends and strategic design concepts. With Arie Vervelde, the agency acts as a versatile and dynamic driving force in the sector, and ensures that fashion companies and associated firms are kept informed of the latest developments.