Furniture Village has achieved the largest increase in online visibility within the online UK sofa retailer market over the past year, according to a new report from Salience Search Marketing, whose annual online UK sofa sector report strives to uncover the industry's leaders based on their online prominence and visibility.
The report analysed 11 crucial performance indicators, including YoY visibility, search volume trends, and brand awareness, for online sofa retailers to reveal the industry’s most successful names. Central to this analysis is each brand's online visibility ranking, which is determined by the organic search traffic their website attracts. This metric is vital for understanding the website's overall growth or decline.
The report found that Furniture Village leads online growth, recording a +40% increase in visibility YoY rising from 510,521 in March 2024 to 715,672 in March 2025.
DFS followed closely with a +43% increase, climbing from 382,293 to 547,670, while Sofology nearly doubled its visibility with a +95% YoY rise – traffic increased from 171,620 to 335,272, reflecting the brand’s expanding appeal and effective marketing strategies.
In fourth place, ScS achieved a +20% visibility increase, growing from 248,337 to 297,262.
Oak Furnitureland rounded out the top five with a +13% rise in online traffic, increasing from 346,847 to 392,213.
"These brands stand out as ones to watch, experiencing the most significant growth in the market and demonstrating the success of their strategies in enhancing brand awareness and boosting customer numbers," states Salience.
Meanwhile, Furniture And Choice recorded the most significant drop, with a -43% decrease in traffic, from 134,100 in March 2024 to just 76,464 in March 2025. Sofabed.co.uk experienced the steepest percentage decline, falling -55% from 25,265 to 11,418, while Swyft Home saw traffic decline by -28%, dropping from 48,628 to 34,944.
Dako Furniture experienced a sharp -63% decline, with online visits dropping from 20,393 to 7623, while Quatropi rounded out the bottom five with a -22% drop in visibility, falling from 43,806 to 34,090, appearing to lose traction in the competitive luxury market. However, adds Salience, there has been a sector-wide increase in search traffic, with a +25% rise across the industry. This indicates a growing demand for stylish, high-quality pieces tailored to customers’ needs and interior taste.
Brett Janes, MD at Salience Search Marketing, says: “Increasing competition and changing consumer demands in the sofa industry highlight the need for agile, effective strategies. Brands like Furniture Village and DFS are seeing strong growth in online visibility, showing the impact of meeting customer expectations.
“Meanwhile, others face declines, revealing the risks of not keeping pace with market trends. To stay competitive, brands must adapt quickly and focus on delivering a standout digital experience.”
The full UK Sofa Retailer Report 2025 is available to read and download here.
