The latest IKEA Life at Home Report explores "why - and how - in a world of uncertainty and constant change – small, simple changes can help bring more joy into everyday life", revealing that more than a third of people globally find enjoyment important, but do not feel it enough at home.
Now in its 11th year, the Life at Home Report 2024 is one of the world’s most comprehensive studies on how people live and what truly makes them happy at home. Last year’s report identified eight essential needs for a better life – control, comfort, security, nurturing, belonging, accomplishment, aspirations and enjoyment. This year’s insights, gathered from more than 38,000 people across 39 countries, show that while many struggle to achieve enough enjoyment in their spaces every day, discovering more joy does not have to be complicated: "It’s often found in small moments of self-expression, comfort, and play," says the retailer.
“Home is a place of joy for two thirds of people in the world. Still, one third is not experiencing as much as they would like," says Belén Frau, global communication and positioning manager at IKEA Retail (Ingka Group). "Our Life at Home Report insights reveal that joy can come from small moments of self-expression, comfort, and play. Small everyday acts can make a big difference.
“Meaningful connections, quality time with loved ones, and a home that feels uniquely yours are key. Especially in these uncertain times, home also needs to offer safety and security. At IKEA, we’re here to make affordable joy possible for the many.”
IKEA says there are four key factors at play: feeling good; having fun; building vibes; and making connections. One in three people say a tidy or clean space helps maintain their overall wellbeing, while those who own their own home are more likely to experience enjoyment often (55% of homeowners versus 47% of renters).
To help inspire people to open the door to more joy at home, IKEA is unveiling a collection of conceptual ‘imaginary rooms’. Designed in partnership with Ulises Studio, a design studio based in Valencia that creates architectural concepts and surreal design solutions, each room reflects one of the biggest trends highlighted in this year’s Life at Home Report and features real IKEA products.
These artistic interpretations push the boundaries of colour, texture and functionality, encouraging people to explore new ways to personalise their space, says IKEA – whether that means adding playful elements, embracing nostalgia, or creating a sanctuary for rest and relaxation.
“Everyone should have the freedom to create a home that brings joy,” Belén continues. “By transforming emerging home trends into these imaginary rooms, we aim to spark new ideas and show that great design doesn’t have to be out of reach. Even the most aspirational trends can be reflected in our everyday spaces.”
