25 June 2024, 17:15
By Furniture News Nov 30, 2020

December's issue – furniture's CGI revolution

In December’s issue, Furniture News looks in depth at a solution that’s helping businesses negotiate the pandemic-afflicted supply chain, in our first feature dedicated to CGI marketing.

With more consumers buying furniture online, Covid-19 has created a perfect storm for this technology. Furniture News meets the visionaries at the crest of the wave, and learn how far they’ve come, and what’s on the horizon.

Elsewhere, we meet Roche Bobois’ Julien Salmon, Arlo & Jacob’s Harvey Roberts, Dusk’s Farah Arshad and Funky Chunky Furniture’s Kevin Johnston, and share fresh takes on the trade, from last-minute Brexit preparations to what shoppers want.

With key exhibitions cancelled or postponed, Andy Stockwell considers the long-term future of trade shows, while Greenwood’s Donald Currie explains why there’s no reason the booming demand for digital marketing should leave traditional retailers in the cold.

Read it here.

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