Bed retailers seeking to boost their credibility should get involved with the National Bed Federation's Retail Champions Scheme, states the only trade association representing the specific interests of the UK bed industry.
For those retailers stocking NBF-approved brands, the initiative boasts a benefits package that will support their business and reassure customers via the respected NBF tick.
"Stand out from the crowd with the free PoS pack and digital assets," says the NBF. "With National Bed Month on the horizon in March, you will also get exclusive access to the new campaign toolkit, as well as unique advertising opportunities on the NBF's consumer-facing website, Bed Advice UK.
"Interested? If you currently source at least 50% of your UK- and Irish-made beds and mattresses from NBF members, apply today."