Four benefits customers cannot obtain online

Hi Scott, Good piece, no doubt, IRL (‘in real life") shopping, especially when it comes to furniture is something you can't experience online. But I disagree to the fact that brick-and-mortar businesses/stores can bring customers in to the store by simply applying these 4 benefits. First of all, all these benefits are available online too, customer service, demonstrations and trials, warranty solutions and etc. etc. The point that brick-and-mortar businesses are missing is the need of getting your business online. Everyone is one social media, everyone's got a smartphone. Customer support is no longer limited to emails or phone calls, people need answers on facebook, they want to see discounts, sale offers, new products on twitter. These 4 pointers are indeed very important and can help, but these do not apply to in-store anymore, businesses must get online to retain their existing customers/clientele.