Following a successful NBF Bed Show, Sleepeezee reflects on "an event filled with exciting highlights, industry-leading designs, and a celebration of the brand’s rich history" …
The Sleepeezee stand reflected the company’s commitment to craftsmanship, innovation and style, demonstrating Sleepeezee’s new brand proposition under ‘The Rest of your life’ campaign.
Launched at the show were three stand-out collections for Sleepeezee’s independent retail partners; designed in partnership with brand ambassador Jessica Ennis-Hill, the next-generation Jessica collection sees each model specification improved, as well as an enhanced comfort filling, Dual Gel, introduced;
Sleepeezee also extended its most premium collection, Centurial, with two additional models – the range will see the product designed with a loose topper which can be used across the collection and, with 8,000 springs each, the two new models are the most supportive yet, with luxurious natural fillings including horsehair and latex; and, sitting underneath the Centurial collection, is a new range named Majestic, in which each model features multiple layers of British wool, silk and cashmere, finished with a soft, chemical-free Damask.
Sleepeezee says the Majestic collection offers customers premium-quality mattresses, backed by a 10-year guarantee, at competitive price points.
As the company embarks on its next century of business, it remains committed to delivering "innovative, high-quality sleep solutions that meet the evolving needs of its customers".
