The furniture industry is evolving – and OV25 is leading the way, says its creator Orbital Vision, whose new SAAS solution and 3D product configurator promises to redefine how furniture is showcased, customised and sold.
"Say goodbye to costly photoshoots and static imagery," says Orbital. "OV25 offers instant, immersive visuals powered by Orbital’s extensive 3D asset library.
"Speed, flexibility, and affordability are at the core of OV25. Whilst traditional CGI and photography can take weeks, sometimes months, OV25 lets you create, customise and share visuals in minutes. It’s intuitive and accessible – perfect for manufacturers, retailers, sales reps and customers alike."
According to Orbital, OV25 delivers "a truly interactive experience" – with 360-degree product views, users can explore a product at any angle, while real-time customisation allows materials and finishes to be changed instantly, so every SKU can be visualised, and live pricing updates reflect custom selections on the spot, adding transparency and increasing consumer confidence.
However, adds Orbital, the innovation does not stop there: "With app-less AR, customers can drop products straight into their homes to test styles and sizes.
"Sell recliners or motorised products? Showcase their mechanisms and how they move with in-built animation.
"And that’s not all – global flash sale module, coming soon, will drive urgency and boost conversions. Built-in analytics offer real-time insights into buying trends, helping shape future product offerings.
"The cherry on top? AI-generated lifestyle imagery, so marketing teams can create high-impact, photorealistic scenes in minutes – no staging required.
"Whether you’re a manufacturer upgrading your catalogue, planning a new launch or wanting to stand out from competitors, or you’re a retailer wanting to offer a seamless shopping experience, improve your website or increase your sales, OV25 transforms how you sell and market your products. It’s not just a tool – it’s your sales engine.
"Manage everything from one place. Increase your sales, reduce your returns and build better customer relationships.
"The future of furniture visualisation is here," concludes Orbital, "and it’s frictionless."
