18 July 2024, 08:12
By Furniture News Jun 16, 2022

Bensons launches new own-brand line

Bensons for Beds has launched a new and exclusive range of beds and mattresses under its Staples & Co brand.

The range is designed to give customers a wide choice of comfort, storage and style features, with over 28,000 potential combinations.

The Staples & Co range includes a new selection of fabrics and colours, divan bases, storage options, headboard designs and bedroom furniture accessories, as well as innovative Artisan Collection mattresses.

The Staples & Co divan bases and Artisan Collection mattresses are handcrafted to order in the UK at Bensons’ dedicated British Kite Mark quality-accredited factory in Huntingdon, Cambridgeshire.

The new range is part of Bensons' ‘your bed, your way’ initiative, which enables customers to choose the right mattress, base and signature style for them, in five steps, with the help of in-store advisors.

Lara Purcell, marketing and innovation director at Bensons, says: “We’ve launched our Staples & Co range to bring an extraordinary level of comfort and style personalisation to customers looking for a sleep solution that’s built around their needs and requirements."

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