James Latham, UK distributor of timber, panels and decorative surfaces, has launched its new online surfacing specification tool, the Digital Showroom Platform.
With the number of specifiers embracing online design solutions likely to grow over the next decade, James Latham, known for its market agility and sector innovation, decided to meet this demand directly by digitally enhancing the selection process.
This trend was recently evidenced in NBS’ Digital Construction Report 2021, which found that almost 70% of specifiers are now predominantly using digital tools for design tasks – particularly product selection.
Following two years of in-depth audience research and back-end development, Latham’s Digital Showroom is directly responding to the architectural and design community’s rapid move to online channels for material selection.
Significantly, the platform offers exploration, selection, sampling and direct engagement with Latham’s expert design consultants, all in one location.
Andrew Wright, MD at James Latham, says: “For over 260 years, we’ve prided ourselves on pioneering the very latest innovations to meet the requirements of our customers, enhancing their work and enabling them to deliver exceptional results. Part of this is continual engagement with our various audiences, understanding their unique challenges and how we can provide the solutions.
“Noticing a strong uptick in online specification since the pandemic, and a more dispersed, multi-location client base, we responded immediately with an offering which would augment our physical showrooms, bringing a like-for-like experience direct to the specifier’s location.
“The Digital Showroom delivers just that, allowing specifiers to explore our extensive range of premium surfaces with ease, at their convenience. Backed by our signature customer service and in-depth knowledge, once again we’re proving why we’re the UK’s most agile and trusted surfacing distributor.”