Over recent years, adjustable beds have become hugely popular in the US, Europe and Asia, and the recent revelation that the Beijing Winter Olympics treated all competing athletes to a motion bed gave them so much exposure that UK consumers are really starting to take notice – says Hugel, the manufacturer of a new generation of motion beds, which is bringing a selection of its collection to stand 5-G18 this month.
Despite the rapid increase of health-conscious consumers looking for products to improve their sleep, the adjustable divan beds currently on offer in UK showrooms have limited appeal, says Hugel – which is on a mission to bring its beds’ benefits to all, embracing innovative comfort technology and on-trend design, while staying true to the principles of British bedmaking.
Each Hugel bed’s NASA-developed Zero Gravity position simulates weightlessness for deep restorative sleep and muscle/joint tension relief, massage buttons for a soothing wind down, and an Anti-Snore position. These benefits can be enjoyed alongside classic British styling and a choice of deep, traditional sprung mattresses, as well as high-tech foam and hybrid models.
Hugel’s founders have a wealth of experience in the design and manufacture of motion beds for the care, retirement and hospitality sectors, but the Hugel collection has been designed specifically for the home. Hugel has already onboarded several furniture retailers, which have benefited from the company’s impressive manufacturing and stocking capabilities. Next-day trade delivery is standard on select models, with made-to-order beds coming in at a respectable 4-6-week lead time.
“From the very beginning, we’ve had a great experience with Hugel,” says Stewart Walker, sales manager at John Doe of Diss. “The range has been a big improvement on our previous adjustable bed offering and has opened up a new type of customer, making a big contribution to our sales already.
“The ongoing support is second to none – we receive brilliant training on their collection, the showroom set-up is classy, and the beds themselves look great. We took a leap on these adjustable beds, and we’re so glad we did.”