This year’s NBF Bed Show, taking place at Telford International Centre from 21st-22nd September, will see health and wellbeing brand Mammoth showcase the latest update to its award-winning Comfort collection, adding the all-new Excel mattress alongside the Shine and Move.
More of Mammoth’s unique Medical Grade foam, more depth and more pocket springs ensure that customers will be able to enjoy superior comfort, pressure relief and postural support for "the ultimate night’s sleep".
Thanks to the brand’s impressive health credentials – which include NHS Innovations awards for work in pressure relief and temperature regulation, an official partnership with the Chartered Society of Physiotherapy and close relationships with sleep centres at both Oxford University and Northumbria University – Mammoth’s Medical Grade foam mattress range is a benchmark for rest and recovery.
The addition of the Excel mattress offers consumers more of the sleep technologies that have made Mammoth a go-to brand for elite sports stars, health professionals and anyone who values their wellbeing.
Each of the three Excel models – the Excel 4000, Excel 6000 and Excel 8000 – incorporates a generous 9cm of Medical Grade foam and seven PostureCell zones to ensure that bodyweight is evenly distributed and supported from head to toe. With a choice of 4000, 6000 or 8000 pocket springs, the Excel offers a deep and luxurious feel that effectively absorbs pressure and adapts to movement through the night.
As those familiar with the Mammoth range will know, each PostureCell moves independently to reduce partner disturbance during the night, while the cooling air channels between each PostureCell disperse heat, moisture and allergens. These benefits are further enhanced by a breathable and hypoallergenic cover that helps to ensure a dry, cool night’s sleep.
In testing at Northumbria University’s Centre for Sleep Research, Mammoth’s unique technologies resulted in participants falling asleep +29% faster, experiencing +7% greater sleep efficiency and enjoying sleep +21% more.
At a time when 78% of people have resolved to make health and general wellbeing a priority in their lives (according to a 2021 study), the refresh of Mammoth’s Comfort collection comes at the perfect time for retailers, says the supplier. By incorporating more of the scientifically tested and award-winning technologies consumers have grown to appreciate over the last decade, Mammoth has enhanced its reputation as the brand for those looking to protect their health and wellbeing.
The refresh will also include an update to Mammoth’s branding, denoting Mammoth’s vibrant and holistic approach to health and wellbeing, which sees it tackle health from all sides.
As Mammoth head of brand and design, Kris Wood, explains: “Mammoth’s heritage in UK healthcare has always set it apart from other brands on the market. And through this refresh we have brought this pedigree to the fore, with the use of our signature green and a clean finish to clearly denote our unrivalled health credentials.”
Speaking on the retailer proposition, Mammoth's sales manager, Stuart Page, adds: “By now retailers are aware of what Mammoth’s unique Medical Grade foam mattress collection can offer – delivering +69% faster cooling and +46% greater pressure relief than standard memory foam mattresses. Already, the Shine is bursting with the best sleep and comfort technologies for rest and recovery, while the Move mattress and bed combines motion technologies for a truly tailored sleep environment.
“The Excel presents retailers with an additional element of luxury for those customers who truly want the best that money can buy and acknowledge that health is wealth.”