Loaf has selected payments platform Adyen to help consolidate its payment services and deliver an improved customer experience.

The retailer previously worked with a traditional payment ecosystem, engaging with different partners to provide payment processing and acquiring services, as well as having standalone payment terminals in-store, but found that there were limits to creating a unified experience for customers when it came to managing payments.

Adyen enables Loaf to have full visibility and control over the payments journey for customers, by handling end-to-end payment processing, fraud screening and acquiring, as well as providing integrated PoS terminals. Loaf is now able to consolidate and streamline its payments ecosystem under a single platform.

“We strive to deliver the highest quality service in whatever we do here at Loaf. Our customers spend on average more than £1000 per order with us, and they rightfully expect a premium experience,” says Anne Blixen-Finecke, CFO at Loaf. “With Adyen, we saw a business partner who cared as much about our customers as we do. They have supported us in consolidating our payments systems, providing our customers with different payment options so they can pay in the way they choose, and their cutting-edge technology has enabled us to futureproof this part of the customer journey as we continue to grow our business.”

Myles Dawson, MD, Adyen UK, adds: “Quality furniture is a high-involvement purchase decision. Loaf is a premium brand, and so their customers expect high-quality service, whether that’s in their ‘Shacks’ or speaking to customer services teams. We’re happy to support Loaf in delivering on their ethos and simplifying their payments, both for the business and their customers. We’re excited to see what is in store for Loaf in the future and we’re thrilled to be part of their journey."