Leading UK producer of vacuum-packed, rolled and boxed mattresses, Breasley, has been appointed the exclusive supplier of the new Brook + Wilde Elite mattress range for bricks-and-mortar retailers.
Brook + Wilde is a new British luxury sleep brand that offers an innovative range of mattresses, and is aiming to take comfort and design in the rolled mattress market to a new level.
Rejecting the notion of one mattress type for everyone, consumers are given a choice of soft, medium or firm comfort levels. Each mattress consists of eight layers, which work together to provide high levels of functionality, comfort and support.
These include: a removable, washable cover; a thermo-regulating top layer which provides a higher level of moisture evaporation, keeping the sleeper cool and comfortable; advanced wave technology to support shoulder and hip alignment; and pocket springs to support the individual movement of the sleeper. The mattress requires no turning or rotation and comes with a 10-year guarantee.
In partnership with Breasley, the Brook + Wilde Elite collection is available with a choice of headboards and bed bases from Breasley’s luxury Salus collection – including the new ottoman storage base, as well as standard divan bases with other storage options – and it has its own choice of plush fabrics.
Rob King, Breasley’s sales director, comments: “We are delighted to have been selected by Brook + Wilde as the exclusive supplier of the Elite mattress range for bricks-and-mortar retailers, based on our reputation for customer service. Brook + Wilde is a nice addition to our higher-end rolled mattress collection and delivers an exceptional level of comfort and choice.”
A spokesperson for Brook + Wilde adds: “We are pleased to have Breasley on board in order to help us grow the retail base for Brook + Wilde. Breasley are well known within the retail bed market and have the routes to market to help us grow our brand and achieve our ambition of offering levels of luxury and comfort unheard of in the rolled mattress sector, and building on our already successful online boxed mattress product, Brook + Wilde Premium.”