The Emma Original mattress, the latest product from D2C brand Emma Mattress, has been awarded a Which? Best on Test accolade for the category – as well as being named a Which? Best Buy for the second year running.
Made in Britain, the Emma Original can be trialled for 100 nights at home, with a pick-up and return service as well as a money-back guarantee. Key features include a new foam combination for superior breathability and durability, which enhances comfort and body support for all body types. It also benefits from a cover with open-pore cell structure technologies to improve air circulation.
Max Laarmann, founder and CEO of Emma Mattress, says: “Emma Mattress was born out of a consumer problem. Before, mattress buying was cumbersome and confusing to shoppers – add to this the long delivery times, and it didn’t make for easy or seamless buying journeys. Using customer insight, we not only sought to make the buying process easier, more convenient and quicker, but also harnessed the science behind sleep to create a mattress that suits all body and sleep types.
“The Which? Best Buy is well respected due to their independent nature and their highly rigorous testing procedures. So, to become the Best on Test mattress for our Emma Original is testament to the philosophy Emma was founded on – by putting the customer at the centre of your product development and continually improving based on their feedback, you can deliver a high-quality mattress that continually exceeds expectations.”