Millbrook Beds will unveil three new updates to its range plus new price points at the Bed Show, taking place from 18-19th September in Telford this week.
The Perfect, Wool and Quilted collections have all been redesigned and given a refresh, featuring improved natural fillings.
Sales director Mark Hughes comments: “Our new price points make Millbrook Beds the most competitive and best tailored beds in today’s marketplace, whilst still enabling the retailer to achieve a full retail margin.”
In addition, 20 new fabrics and colours for divans and headboards have been introduced to the swatch book to complement any decor.
A busy schedule at the show this year sees the unveiling of the Millbrook agent of the year accolade at 4.30pm on Tuesday 18th, plus displays throughout the day from Team England Commonwealth Games gymnast Mimi Cesar, and an opportunity to win a bottle of champagne (stand G40).
A sales support package is available for independent retailers, with a new What Perfect Sleep Means marketing campaign, which will roll out from October.