As part of the integration of Dreamworks Beds within Gallery Direct, the combined team has selected the best products from the Dreamworks catalogue to carry forward.
These divans, upholstered bedsteads, headboards and the Metz sofabed are now being offered in a new range of four fabrics, each available in a choice of colours, giving 36 options in total.
One swatch book, showing all 36 fabrics, covers all these products. Demonstrating Gallery’s in-house design skills, a brochure has also been produced, featuring lifestyle photography, showing the products and fabrics.
An new range of new sofabeds is already being developed, reflecting the demand for style combined with key price points, which will be launched at the NBF Bed Show in September. These will also be available in the 36 fabric options.
Gallery will also still be offering the It’s All About You option on mattresses for customers which prefer to sell under their own brand identity.
All these products will still be made at the Wiltshire production facility by Dreamworks' skilled manufacturing team.
Investment in the Wiltshire facility, combined with the development of new products and marketing and PoS material, is planned to drive the business forwards – Gallery already plans to launch a new bed brand at the January Furniture Show, as well as its spring/summer SS19 Collection.