Bensons for Beds has announced a new collaboration with furniture designer Sir Terence Conran to launch an exclusive bedframe, Harper.
It is the first time the iconic designer has collaborated with a bed retailer, in a move which supports Bensons’ five-point strategy implemented by new group CEO, Stuart Machin.
Made in Britain, the collaboration celebrates the best of British, uniting the skilled design and craftsmanship of Sir Terence Conran with Bensons’ heritage as one of Britain’s leading bed specialists.
Sir Terence Conran comments: “My philosophy has always been to create modern, affordable designs that improve the quality of people’s lives. This is a vision that Bensons shares and that’s why I chose to partner with them and design the new Harper bedframe - an aspirational piece of furniture that is affordable, looks beautiful and is a classic centrepiece for any bedroom.”
Stuart Machin, group CEO for Bensons, adds: “Innovation is a key focus for us this year and the Terence Conran partnership forms part of the first phase of our transformation plan for Bensons. The Harper bedframe is a great addition to our existing range and will enable us to attract a wider audience into the brand.”