28 October 2025, 17:19
By Furniture News Oct 28, 2025

Wayfair reports order growth in Q3

Wayfair Inc has shared its financial results for its third quarter ended 30th September 2025.

Total net revenue was up 8.1% YoY to $3.1b (up 9% when excluding the impact of Wayfair's exit from the German market). International net revenue was up 4.6% YoY, at $389m. Gross profit was $934m (30% of total net revenue) yet the business' net loss was $99m (non-GAAP adjusted EBITDA was $208m).

Niraj Shah, CEO, co-founder and co-chairman of Wayfair, comments: "The third quarter was a great success – share gain further accelerated, with revenue growing 9% YoY excluding Germany. We saw orders delivered grow by over 5% YoY in the quarter, including new orders now growing mid-single digits for two quarters in a row. 

"This came in tandem with more than 70% YoY growth in adjusted EBITDA. Our 6.7% adjusted EBITDA margin marks the highest level achieved in Wayfair's history outside of the pandemic period. As we've promised, substantial profitability flow-through is powered by a strong contribution margin and fixed cost discipline as our business has returned to growth."  

Active customers totalled 21.2 million as of 30th September, down 2.3% YoY. A total of 9.8 million orders were delivered, up 5.4% YoY. AOV was $317, compared to $310 in Q324.


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