Home furnishings retailer Wayfair has announced the launch of a new loyalty programme for shoppers as the brand continues to invest in the UK market.
Wayfair Rewards is now available for UK customers following a successful launch of the programme in the US and further expansion into Canada earlier this year.
Customers who choose to enrol in Wayfair Rewards will access an extensive set of benefits tailored to the Wayfair shopper, including 5% back in rewards on every item, free standard delivery, a birthday gift, and a range of special offers and discounts.
With an annual membership fee of £20, Wayfair says the loyalty programme has been designed to deliver "immediate value" to shoppers. Rewards earned through the programme will not expire, so shoppers can choose to redeem as they shop, or save them up for a bigger discount on a purchase of their choice.
“Wayfair Rewards has been designed to deliver exactly what our customers want – a high reward rate, benefits which maximise value and a smart way to save, in an easy-to-use wrapper,” says William Merricks, GM of Wayfair UK.
Wayfair has also launched a new UK OOH advertising campaign focused on "driving awareness and familiarity through simple, striking visuals paired with playful, relatable lines".
Mike Pearson, creative lead at Wayfair, says: “This campaign is about making Wayfair feel magnetic again, bringing back joy, personality and a sense of relatability to home shopping. By pairing beautifully crafted product imagery with entertaining, human truths, we’re creating work that people can see themselves in, and hopefully remember long after they’ve walked past it.”
Carey Pearson, head of brand, adds: “We wanted to create something that genuinely connects with people in the real world. By combining striking simplicity with culturally familiar, entertaining lines, the work invites audiences in, making Wayfair feel more human, more relatable and ultimately more memorable.”
Running for two months across the UK, the campaign is designed "to drive engagement and memorability at scale", says Wayfair.
