Wayfair has shared its financial results for the Q2 ended 30th June 2025, a period which saw it enjoy its highest revenue growth and profitability since 2021.
The ecommerce giant made a total net revenue of $3.3b (up +5.0% YoY, including the impact of Wayfair's exit from the German market), with international net revenue at $399m (+3.1% YoY). Gross profit was $984m (30.1% of total net revenue). Net income was $15m, and non-GAAP adjusted EBITDA $205m.
"The second quarter was a resounding success, defined by accelerating sales and share gain, in tandem with expanding profitability," says Wayfair's CEO, co-founder and co-chairman, Niraj Shah. "As we have discussed over the last few years, we can and will grow profitably, while taking significant share in the market.
"YoY revenue growth of +6% – excluding the impact of Germany – marks the highest growth rate we have seen since early 2021. Our over 6% Adjusted EBITDA margin demonstrates the significant leverage in our model, and as previewed in our investor day two years ago, is just the beginning of what we believe we can achieve over time.
"Every dollar we spend solves for the best outcome across our customers, suppliers, and Wayfair. Two decades of this approach has taught us that building great things takes time, but when done with thought, care and prudence, can have a payoff well worth the wait. You're seeing some of that this quarter – with years of work we've done leading to some of the best growth and profitability flow through our business has seen since the pandemic. We couldn't be more excited for what lies ahead in 2025 and beyond."
Active customers at the quarter end totalled 21 million (down -4.5% YoY). AOV was $328, compared to $313 in Q2 2024.