Swyft, the British furniture brand known for its easy-to-assemble sofas and furniture, has announced the opening of its first-ever store, Store 01, on Saturday 25th October in Islington Square, London.
The store will bring Swyft’s entire product range together under one roof for the first time, offering customers the opportunity to experience the brand "in real life". From sofas, beds and chairs to dining and living furniture, office essentials and the recently launched accessories and lighting collections, everything will be available to browse, test and shop in person.
Since launching in 2019, Swyft has been on a mission to take the stress out of furniture shopping, combining clever design, fast delivery, and tool-free assembly. This new store opening reflects the next chapter in the brand’s journey, bringing it to the high street.
Keiran Hewkin, co-founder and CEO of Swyft, says: “We’ve always been focused on making great, timeless design as accessible as possible, from world-class delivery speeds to great customer service. But part of making an investment like furniture accessible is about giving customers a chance to explore the range in person. And that’s exactly what we’ve set out to do in London, hopefully with the first of many Swyft showrooms.”
Located in Angel, the store will be spread over two floors and has been designed to reflect Swyft’s values: "Thoughtful design, quality craftsmanship, and a fuss-free shopping experience."
