Sofology has announced an exclusive partnership with Italian upholstery company Calia Italia, bringing a new collection of authentic made-in-Italy sofas to customers across the UK from this month.
Guided by its 'So Fussy' philosophy, Sofology says it curates every product in its collection, selecting partners that share its approach to comfort, quality, craftsmanship and attention to detail. Following an extensive search, Calia Italia was chosen for its heritage, manufacturing expertise and shared commitment to creating well-crafted furniture built to stand the test of time.
Founded in Matera in 1965, Calia Italia is one of Italy's most respected upholstered furniture companies, and has been recognised on the Italian Special Register of Historic Trademarks of National Interest. Through this exclusive partnership, a curated collection of Calia Italia designs will be available across all 56 Sofology stores nationwide, as well as through the retailer's digital channels.
For Calia Italia, the relationship represents an important milestone in its international growth.
International sales director Vincenzo Calia says: "Calia Italia has always been an international company. What makes this agreement different is not entering a new market, but the partner we have chosen to enter it with. Being selected by one of the UK's leading sofa specialists recognises the values we have protected and strengthened across three generations. This is far more than a supply agreement – it is the beginning of a long-term partnership built on shared values, exceptional craftsmanship and a commitment to creating outstanding products."
Kellie Wyles, group head of buying and brands at DFS Group, comments: "At Sofology, we're incredibly selective about every product we introduce because our customers are just as discerning as we are. Our 'So Fussy' philosophy means every sofa must earn its place in our collection through exceptional comfort, quality and craftsmanship.
"Calia Italia's heritage, meticulous attention to detail and beautifully made furniture made them a natural partner. We're proud to be the exclusive UK retailer for this collection, giving our customers access to authentic Italian design alongside the quality, comfort and personalisation they expect from Sofology."
Robert Mynett, UK commercial business development and growth, Calia Italia, adds: "Successfully partnering with a retailer such as Sofology demonstrates the growing appreciation for authentic Italian craftsmanship in the UK. Sofology's meticulous 'So Fussy' philosophy aligns perfectly with our own approach to quality, detail and design excellence. Our ability to support a retail partner of this calibre reflects the strength of our manufacturing capability, and we are delighted to be working alongside Sofology's talented creative, retail and commercial teams to bring this collection to life."
