Sofa Club says it has kicked off its Croydon launch with an "exceptional" opening weekend, welcoming crowds of shoppers and significantly surpassing its projected sales for the first three days.
The new showroom, located at Unit 3, Purley Way Retail Park, Croydon, CR0 4XJ, marks an important step in the brand’s continued move into key UK retail destinations. Designed to give customers "a relaxed, try-before-you-buy experience", the space presents a selection of Sofa Club’s bestselling contemporary and minimalist designs.
The strong launch performance highlights growing demand across south London for high-quality, trend-led furniture at accessible prices, says Sofa Club.
“We couldn’t have asked for a stronger start,” notes Tom O’Neil, co-founder of Sofa Club. “The energy in the showroom all weekend was incredible. Seeing so many people come out to support the opening , and to have sales far exceed what we forecast, confirms that Croydon is exactly the right place for our next chapter.”
The Croydon showroom introduces customers to "an elevated retail experience", says Sofa Club, including personalised style advice, opportunities to test comfort and sizing in person, and access to exclusive in-store promotions.
Sofa Club’s rapid retail expansion follows years of success as a digital-first brand, with high customer demand now driving the opening of physical showrooms across the UK. The company plans to continue investing in bricks-and-mortar spaces, local recruitment, and improved delivery capabilities as it strengthens its national presence.
