Sleep.8, the global sleep technology brand, has announced an update to its retail footprint, with the closure of its UK store locations "as part of a broader strategic realignment across Europe".
Sleep.8 Intrinsic Ltd, the company's UK business, filed for administration yesterday. Frank Wessely and Richard Easterby of Quantuma Advisory are acting as the insolvency practitioners.
The decision follows a period of ongoing operational challenges in the UK, says Sleep.8, where the retail climate, particularly in London, has become increasingly cost-prohibitive: "While the company remains committed to its long-term vision for personalised sleep, current market conditions do not support continued retail investment in the UK."
As part of this transition, five of Sleep.8’s six stores in London were closed yesterday. The Thurrock location will remain open for four weeks to support final in-store purchases and facilitate an orderly clearance of inventory.
This transition does not impact customer service or support, says Sleep.8, adding that all outstanding UK orders will be fulfilled as planned, and all warranties remain valid. Customer support will continue through the company’s European headquarters and factory in Portugal, which remains fully operational and "committed to delivering timely service and long-term care".
In the meantime, Sleep.8 says it is expanding in regions where growth is accelerating. The company recently opened seven new stores in Spain, with additional locations in development, and is continuing to scale its B2B partnerships with hotels, retailers, and lifestyle living communities across Europe.
“This decision reflects our responsibility to invest wisely and focus on the markets where growth is achievable,” says Paul Longman, CEO of Sleep.8. “We are grateful to every customer who chose to shop with us in the UK, and we want to thank our dedicated team members for the care and commitment they brought to every interaction. Their work has laid a foundation we’re proud of.”
Customers with questions about their orders or warranty coverage can contact the Sleep.8 customer care team at [email protected].