Castlery, a Singapore-based D2C furniture brand, will launch in the UK this September, marking the brand's first foray into the European market, following success in Singapore, Australia, Canada and the US.
Offering furniture, along with a growing collection of home accessories, Castlery's UK launch range will feature a selection of its most popular collections, including signature sofas, dining tables, beds, and storage solutions. Buyers can also take advantage of next-week delivery.
To coincide with its UK launch, Castlery will also be hosting an exclusive pop-up event during London Design Week, giving customers an opportunity to experience the products in situ.
"We make products for the design-obsessed and so the UK is the perfect market for us," says Declan Ee, Castlery's co-founder. "British shoppers have always appreciated quality craftsmanship and design, and they share our belief that furniture should be built to last. We’re here to help British homemakers create beautiful, livable spaces with furniture that stands the test of time."
Castlery was founded in 2013 in response to the personal experience of four friends who went through the process of shopping for home furnishings in Singapore. They came across inconsistent discounting practices, endured long and uncertain lead times, and questioned whether they were getting fair prices.
“When we launched Castlery, we felt that our only options were to settle for furniture within our price range that was lacking in style, quality, and durability, or pay high prices for high-end designer pieces," says Declan. "Little was available between the two extremes. We still think that there is a significant gap in the 'sweet spot' of style, quality and price in many countries around the world, including the UK.”
As part of its global expansion, Castlery has entered into a 10-year strategic partnership with Maersk, one of the world’s leading integrated logistics companies. This collaboration ensures end-to-end freight and fulfilment services, from factory to front door, bringing greater speed, reliability and transparency to customers across the UK. "With improved tracking and fewer delays, the partnership reflects Castlery’s commitment to delivering an exceptional customer experience, while scaling sustainably and responsibly in new markets," Castlery concludes.
