Home brand OKA has reported sales up 21% YoY over the 10-week trading period to 28th December. The business, which trades through 12 showrooms across the UK, online and via its interior designer base, said momentum over its Black Friday sale had continued through its winter sale period, with record performances across its furniture, lighting and accessories ranges.
LFL sales were up 19% over the same period, while customer numbers increased 10%, driven by more people discovering the brand for the first time. OKA says margins had also improved on the same period last year.
OKA, which was founded by Lady Astor in 1999 and boasts a flagship store on Chelsea’s Fulham Road, adds that discretionary spending in the premium homewares category was proving more resilient in the face of rising cost pressures on most households, "as more customers switch to buying fewer, higher-quality pieces with an increasing focus on heritage".
The retailer recently announced plans to open more UK concession stores after launching its first two at Redbrick Mill in West Yorkshire and Fenwicks in Newcastle as part of its plan to make the brand more accessible in more affluent pockets of the UK outside of London and the South East.
Mark Saunders, CEO, says: “We welcomed a record number of customers to the brand over the seasonal trading period, with strong contributions from both our store and online businesses. Our teams have worked hard to make our pricing more affordable and offer fresh throughout the period.
“Looking ahead, we’re continuing to scale our UK presence through an expanding showroom and concession network as well as online, where a growing number of our customers are transacting, and continuing to extend OKA into adjacent categories as a leading luxury home interiors brand.”
