Home interiors brand OKA has entered a new partnership with John Lewis that will see the brand launch its first concession in the retailer's Liverpool store, as well as online.
The move will make over 200 of OKA's bestselling products, spanning furniture, homewares and lighting, available to John Lewis customers. A selection will be available in-store, with the full range accessible online. Click and collect will also be available.
The partnership extends OKA's reach into the North West of England, where the brand currently has limited physical presence.
Aalish Yorke-Long, chief customer officer at OKA, says: "John Lewis is one of the most trusted names in British retail, and this partnership allows us to introduce OKA to a whole new audience. We know there's strong demand for premium, beautifully crafted homewares outside of our traditional heartlands, and this is an important step in making our brand more accessible.
"Our customers increasingly expect to shop across multiple channels, and this partnership delivers that – whether they want to see and touch products in-store in Liverpool, browse online, or use click and collect for convenience.
"This complements our own store expansion programme and gives us a national platform alongside a retail partner that shares our commitment to quality, design and customer service."
The announcement follows a period of sustained growth for OKA, which opened four new locations in the past year.
The John Lewis concession is expected to open this June.
