Multichannel mattress specialist Mattressman is entering its next phase of growth under new CEO Mark Wootton, marked by a series of new store openings and the revival of its brand mascot.
The Norfolk-based retailer is preparing to open three new stores in the coming months – one in Thetford, Norfolk and two further locations in London – highlighting the brand’s continued investment in brick-and-mortar retail, supported by strong online performance nationwide.
The expansion follows record sales of £30m for the FY 2024/25, alongside Mattressman being named Retail Champion of the Year by the National Bed Federation.
“Mattressman is growing fast – but we’re making sure growth never comes at the cost of the customer experience,” says Mark. “Our stores bring customers closer to our teams and their expertise, while our online journey makes mattress buying faster, simpler, and delivers unbeatable value. This hybrid strategy is central to our wider mission for the Mattressman brand.”
As phase two of Mattressman’s brand’s evolution, which began with a visual refresh in 2024, the reimagined mascot – updated for a new generation – "will reintroduce warmth, joy, and familiarity to mattress shopping, bringing to life the brand’s promise of unbeatable sleep", says the retailer.
“In a market that’s become a little too vanilla, we’re choosing to stand out by bringing back a character that’s associated with playfulness, trust, and authenticity,” Mark continues. “It’s this kind of human, feel‑good retail that British shoppers connect with, and that’s exactly what Mattressman stands for.”
