Malaysia's Master Sofa Group will open its first UK showroom, in Harrington Mills, Long Eaton, in June.
The group, which operates from factories in Malaysia and Vietnam, already boasts a strong UK retail presence with national retailers including Furniture Village, ScS and NCF, plus blue-chip independents across the UK and Ireland.
Sales director Mike Conroy says: “After a successful NEC exhibition in January, having gained significant traction in the UK and Irish markets, the decision was made to open a permanent showroom in the UK. The business is expanding and we need to have a permanent presence which the showroom will provide.
"All spare parts are held in Emmiera, Dudley, therefore should an aftersales issue arise, we guarantee a swift response. Retailers deserve this speedy aftersales service.
"It’s a very exciting time for Master Sofa Group’s growth, and investing in a UK showroom proves the company’s commitment to the UK and Irish retailers.”
The former Parker Knoll showroom covers 4000 sqft. The company is investing £45,000 in the refurbishment and has recruited two members of staff to support company operations.
Master Sofa Group is a leader in the motion sofa/technology market, with some models incorporating cinema-style experiences with massage and audio features. The showroom will provide a convenient UK base for retailers to explore the advances the company provides in this fast-growing sector, says Mike, adding: “Master Sofa Group are really excited about the opening of the Harrington Mills showroom in June. This showroom is perfect for our business growth."
