British independent furniture brand Love Your Home has unveiled a full company rebrand, including a refreshed website, new visual identity and logo, and the opening of its flagship London showroom, The Chapel.
Together, these updates better reflect the brand’s craftsmanship, artistry, and design-led ethos, while enhancing the customer experience.
Founder Leigh Harmer comments: “When customers order fabric samples, we always encourage them to view them in every light – morning, afternoon and evening – to understand how the material transforms in different settings. Reimagining Love Your Home has felt a little like that process. We’ve taken the time to look at our brand in all its lights, refining how we present our pieces and how easy it is for customers to make them their own.
"The result is a fresh identity, a new website, and an inspiring new space, all designed to show the full creativity of Love Your Home. I couldn’t be more excited to share this with our customers.”
The redesigned website has been built around simplicity, creativity and personalisation. Customers can now explore clearer product information, expanded customisation options – from bespoke sizes to contrast piping – and an innovative new fabric wheel tool, which displays fabrics in their "true" colour and texture, helping customers picture them at home. Alongside product details, the site also offers greater editorial content, with styled imagery and design stories to inspire.
Love Your Home’s new logo takes inspiration from traditional makers' marks while weaving in subtle references to the brand’s name. Its design hints at both a heart and a house, while also nodding to the rose window of The Chapel showroom and the ceiling roses often found in period homes. The refreshed mark signals a renewed focus on heritage, artistry and the brand’s intimate connection with the home, says the retailer.
Opened in September 2025, The Chapel is Love Your Home’s first permanent London showroom and a landmark moment for the brand. Located in a reimagined former chapel near Wandsworth Common, the 6,000-sqft space is designed as "a fully immersive brand experience". Original architectural details such as stained-glass windows and soaring ceilings sit alongside contemporary interiors that echo Love Your Home’s creative ethos.
Within the showroom, visitors can explore styled roomsets featuring the brand’s bestselling sofas, beds and armchairs, a curated swatch library, and a design studio space. Practical touches, including a soft-play area for children, on-site parking, and dog-friendly access, further enhance the welcoming environment.
"The Chapel represents not only a physical showcase for Love Your Home’s furniture but also a tangible expression of the brand’s values –craftsmanship, artistry, and an enduring commitment to the home," concludes Love Your Home.
