John Lewis has announced the appointment of Dom McBrien as its chief digital and omnichannel officer, a role that will sit on the John Lewis management board.
Dom has over 20 years of digital transformation experience, most recently as CEO for Body&Fit and global president for Direct To Consumer at Glanbia Performance Nutrition. Dom has worked across a number of other high-profile retailers including Arcadia, New Look, M&S and The White Company, as well as Microsoft. He will report to Peter Ruis, MD of John Lewis.
Dom says: "I am thrilled to be joining John Lewis at such a pivotal time in its transformation journey. The opportunity to contribute to a brand with such a rich heritage and a clear ambition to be the UK's most trusted omnichannel retailer is truly exciting. I’m looking forward to getting started."
Peter Ruis adds: "His extensive experience and proven track record in digital transformation will be invaluable as we continue to strengthen our digital leadership and deliver on our significant omnichannel ambitions."
Dom will join John Lewis on 1st October.
