IKEA has unveiled Life at Home, an innovative new offering that introduces a series of expanded services tailored to meet a variety of at-home needs.
The initiative begins with the launch of three newly available services – Home move & setup, Energy Services and IKEA Family Credit Card - which aim to remove the hassle of relocating, make sustainable energy solutions more accessible for households, and provide customers with flexible home finance options.
Building on its long-standing expertise in affordable design solutions for every home, IKEA says it is "expanding its commitment to creating a better everyday life by introducing services that address the changing lifestyles, aspirations, and needs of modern customers".
These services aim to create a fully integrated approach to home living that "simplify and enrich daily life", says IKEA: "They connect furnishings, sustainable energy solutions, and practical support like utility transfers and physical moving assistance to make relocating effortless".
Home move & setup, Energy Services and IKEA Family Credit Card, which provides customers with flexible home finance options, are now available nationwide.
Ashley Hamilton, UKIE customer manager for IKEA, says: “At IKEA, we’ve always been driven by the mission to create a better everyday life for people. The Life at Home offering reflects this commitment. It’s a comprehensive collection of services that not only makes life at home more convenient and affordable but also empowers our customers to live more sustainably. With solutions that span moving home, energy and financial services, we’re making it easier for our customers to navigate life’s moments and transitions.”
Home move & setup, currently being trialled and delivered in collaboration with Just Move In, is designed to reduce the stress of moving home. The service handles time-consuming tasks like utility transfers (gas, electricity, water and council tax), comparing and setting up broadband and TV subscriptions (such as digital media and TV license), and even redirecting mail. The service also covers physical relocation needs, offering professional support for removals, secure storage and deep cleaning.
With use of the home move service available for free, and professional services at competitive prices, customers can simply sign up online with Just Move In and tailor their Move & Setup experience to their needs. From there, Just Move In facilitates the process, including utility transfers and notifying subscription providers.
Energy Services is a significant step in IKEA’s broader sustainability strategy, contributing to the transition toward a net-zero society by empowering customers to reduce non-renewable energy consumption in their homes. IKEA’s recommended renewable energy providers aim to make renewable energy more accessible and affordable. IKEA’s aim is to connect customers with trusted providers who share its commitment to quality and sustainability for smarter, more efficient energy solutions, including Aira heat pumps and Soly solar panels, batteries, and EV chargers.
The IKEA Family Credit Card, meanwhile, provides a payment solution tailored for small- to medium-ticket purchases.
"Whether it’s a planned purchase, unexpected expense, or to spread payments over time, the card offers greater choice for customers to manage the important things in life," says IKEA, "helping them create their dream life at home or meet unexpected needs."
