IKEA is today opening a seagull-proof ‘chip theft insurance kiosk’ giving free chips to locals and visitors alike, "to try to make up for all the meals disrupted by Brighton’s infamous, feathered troublemakers over the years".
The chip theft insurance kiosk officially opens today at midday at Brighton i360, where seaside-goers can claim a free portion of chips as 'restitution' for chips lost. Visitors must register for IKEA Family, the retailer’s free membership programme.
The kiosk comes as IKEA prepares to open its Brighton store in Churchill Square next Thursday (14th August), following the closure of the IKEA pop-up store inside Churchill Square on 10th August. The store will feature the IKEA Swedish Deli, where diners will be able to enjoy the restaurant’s sea view.
Karina Gilpin, market manager at IKEA Brighton, says: “We’re excited to move into our new Brighton home next Thursday, and to celebrate we’re embracing Brighton’s most infamous neighbours – its seagulls. Our chip theft insurance kiosk will offer Brightonians some tasty chips and a unique dining experience before our doors officially open!”
