British bedmaker Hypnos has announced it is Net Zero Committed and certified by Planet Mark.
For over 120 years, Hypnos has been handcrafting mattresses in Britain using traditional techniques and natural materials. With a long-held belief in creating comfort with integrity, the brand says its success is "a reflection of its high-quality products and its commitment to sustainable development through its people and partners".
This month, Hypnos announced it has become Planet Mark Certified - Net Zero Committed. This sees the bedmaker commit to achieving net zero by 2040, and its near-term targets by 2033.
Guided by its certification partner, Planet Mark, the team at Hypnos will follow a pathway to significantly reducing its carbon emissions through targets that align with the principles of the Science Based Targets Initiative (SBTi) Corporate Net Zero Standard.
Steve Malkin, founder of Planet Mark, comments: “Committing to a net zero transition plan is a significant milestone for any business and involves measuring and understanding a business’ complete carbon footprint across scopes 1-3.
"This roadmap is the culmination of a team effort to understand and measure the emissions in what is a complex supply chain. Since our partnership began in 2019, Hypnos has demonstrated its willingness to understand and engage, and making the necessary changes to decarbonise. This is the next big leap for a company that has already taken positive steps in the right direction, having been carbon neutral for almost 15 years.”
Hypnos will report annually on its progress, measured and certified by Planet Mark, and is committed to both near- and long-term reduction targets. In 2033, it looks to achieve a -55% reduction in both Scopes 1 and 3 from a 2023/24 baseline and -90% in Scope 2. By 2040 it promises to have achieved net zero, a -90% reduction in scopes 1, 2 and 3 with only unavoidable residual emissions (totalling no more than 10%) neutralised using carbon removal offsets.
Hypnos' group MD David Baldry says: "Our commitment to net zero is hugely exciting and could not have been achieved without the significant efforts of the Hypnos team working together across all areas of the business, alongside some of our partner suppliers, and guided by the expertise at Planet Mark, enabling us to set new industry standards.
"We’ve already taken positive steps in carbon efficiency, demonstrated with an over -23% reduction in our last reporting year, and this new transition plan will see the organisation focus on a roadmap to net zero.
"The board and leadership team recognise that by making sustainability part of all management roles rather than a single function, the business can achieve tangible results across all scopes. By measuring emissions and tracking progress, we can empower our teams to have a greater understanding, enabling them to make decisions and engage with our partners up and down our supply chain. I’m incredibly proud of what has been achieved by the team and their drive to go further."
For the last six years, Hypnos has worked with Planet Mark to calculate and report on emissions across its value chain in line with the Greenhouse Gas Protocol, and has made significant inroads. Since its 2023/24 report, it has achieved a -22.9% reduction of absolute measured emissions, with a total carbon footprint of 17,808.1tCO2e. This reduction has been achieved by integrating operations to one site and a new ERP system to give greater data transparency, as well as focusing on efficiencies in waste, business travel, and switching to electric vehicles and bio-diesel, which has reduced transportation and distribution category emissions by almost -60%.
The adoption of the Planet Mark Certified – Net Zero Committed programme, will help Hypnos to continue decarbonisation across its value chain, importantly within Scope 3, which was responsible for 96.5% of all emissions in 2023/24.
"Scope 3 accounts for the vast majority of our total emissions, and with almost 80% of that coming from ‘purchased goods and services’ category," David continues.
"Many of our suppliers are longstanding partners we have worked with over the generations, chosen for their like-minded approach to sustainability and innovation. Already, Wolf Components and H Dawsons have committed to the process, and are now working with Planet Mark to guide on achieving net zero, and the appetite from others has been overwhelmingly encouraging."
James Keen, CEO of Hypnos, comments: "The enduring appeal of our handcrafted, tailored luxury products goes hand in hand with how we operate, with integrity and respect to our people and the environment. With over 120 years of British bedmaking expertise, we are proud to supply the Royal Households as a Warrant Holder since 1929, making long-term investments to support farming communities and the environment for a sustainable future in all senses. Our commitment to net zero with Planet Mark is central to our belief that great sleep shouldn’t cost the earth."
Pictured: David Baldry and Steve Malkin
