The Very Group, which operates digital retailer Very, has announced "resilient" Christmas and Black Friday trading results for the six weeks to 27th December 2025.
The group’s flagship brand, Very UK, delivered retail sales growth of +1.9% YoY, driven by strong performances in stand-out categories such as Home (+7.9% YoY) and Toys and Beauty (+6.4% YoY). Black Friday was the group’s best trading day since the pandemic.
Robbie Feather, group CEO at The Very Group, says: “We know that Christmas is one of the most important times of the year for the families we serve and, here at Very, we’re proud to have been able to help customers make the season extra special.
“By bringing together our great assortment of products, competitive prices and flexible ways to pay, we’ve delivered a strong performance during the Christmas and Black Friday trading period. Despite a challenging and competitive market, we’re delighted to see topline growth with Very UK sales increasing +1.9%, which includes a strong performance across Home, Toys and Beauty. Plus, we’re pleased to have been able to give more customers the flexibility to spread the cost this Christmas. Our results over the period reflect the appeal to our customers of our multi-category retail and flexible payments offering.
“This resilient performance, including our best trading day since Covid, has been made possible thanks to the ongoing commitment and hard work of colleagues from across the business.
“As we look to the future, we continue to focus on delivering our strategic priorities, including driving innovation while leveraging technology and data to improve our customer offering. We are confident that our proposition will remain valued by customers and we enter 2026 with a great range of product offers that our customers will love, and we are well placed operationally to navigate the unpredictable nature of the market.”
Including Littlewoods and Very Ireland, group retail sales declined slightly, by 0.4% YoY, for the six-week period.
