Dunelm has launched a new mobile app for iOS and Android, offering "a growing range of features for Dunelm customers looking to enhance their shopping experience", incorporating the AI-powered search, recommendations and browse functionality which have helped drive a more personalised experience on the Dunelm website.
Customers can also use the app to enhance their in-store shopping experience, with the ability to check-in for click-and-collect orders, check product availability at their local store and scan products for further information as they browse.
Dunelm is offering customers incentives for downloading the app, including free drinks in the in-store Pausa cafes, and 10% off their first app purchase.
App customers have the ability to shop particular ranges and styles depending on their preferences and, to support the ongoing development of this new channel, Dunelm says it has a roadmap of new features which will further enhance the shopping experience for customers, with "increased levels of personalisation and inspiration".
The new app is the latest development in Dunelm’s 20-year digital growth journey, having sent its very first online order in 2006. Digital channels now contribute over 40% of the retailer's total sales. The launch follows an ongoing programme to optimise the customer experience, including last year’s introduction of a generative AI-driven product discovery solution on Dunelm.com, in partnership with Google Cloud. The business has also significantly expanded its click-and-collect proposition, offering a much wider range of products for collection in-store.
John Gahagan, chief technology and information officer, comments: “We’re really excited to have launched our new app. It’s just over 20 years since we delivered our very first online order and this is the next chapter in our digital journey.
"The app brings our customers new ways to interact with our products and services, wherever they are, ensuring an easy, convenient and inspirational shopping experience.
“Our launch is just the beginning and we look forward to bringing a range of new, innovative features over the coming months, as we continue to help customers create homes they love.”
