Hearst UK has announced a new Cosmopolitan UK licensing partnership with Dreams on a range of bed frames and sofabeds.
"Combining Cosmopolitan UK’s authority in style and self-expression with Dreams’ expertise in sleep and craftsmanship, the collaboration delivers a collection that makes creating a contemporary, functional bedroom effortless," says the publisher. "Built around ‘style made easy’, the range is designed for real living – from first homes and shared spaces to more permanent set-ups.
"The collection includes the innovative Quick Build bed, which can be assembled by one person without tools in under two minutes, plush boucle designs like the Helen bed, and versatile sofabeds such as the Ennis and Armagh, designed to maximise both comfort and space. Across the range, details like interchangeable covers and multifunctional formats make it simple to refresh and adapt a room over time."
The launch is supported by an integrated marketing campaign including digital, social and print.
Dan Parsons, CCO at Dreams, says: “We’re proud to partner with Cosmopolitan UK on this new range of beds and sofabeds. With Cosmopolitan’s authority in style and design, it’s a natural collaboration, enabling us to create an exclusive collection that’s as beautiful as it is effortlessly functional. Together, we’re making it easier for customers to create a home that feels stylish, practical and confident.”
