15 April 2024, 20:14
By Furniture News Jul 09, 2013

CSL to guarantee permanent sale prices

Sofa specialist CSL has announced that it will now guarantee that customers always pay the lowest price for their sofa. The furniture brand has launched its Lowest Price Guarantee, a two-part price promise which ensures that customers will always get the best deal on their sofa purchase.

A UK first, the guarantee protects customers against future markdowns. If a sofa is reduced in an offer or promotion within six months of purchase, CSL will automatically refund the difference to the customer without them having to notify the store.

Additionally, the guarantee promises shoppers the lowest price on the market. If a customer can find the same product advertised and available from another supplier for less before their sofa is delivered, CSL will refund the difference plus an additional 10%.

Jason Tyldesley, MD at CSL, says: “The UK sofa market is well known for the seemingly endless sales and reductions offered by most of the mainstream retailers. This makes it difficult for the customer to have confidence in the price they’re paying for their goods.

“In an economic period where every penny counts, most households are budgeting their income more closely and so transparency and consistency in our pricing is ever more important. We understand that it is frustrating for shoppers to purchase an expensive item only for it to be marked down soon after.

“That’s why we’ve launched this revolutionary new pricing policy, to help change public perception that UK furniture retailers are always in sale and to demonstrate to our customers CSL’s commitment to year-round great value.”

There are no geographical restrictions on the Lowest Price Guarantee, which is available across all 25 CSL stores throughout the UK and online.

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