Cox & Cox, the Somerset-based interiors brand known for its design-led collections, has announced a new pricing strategy in response to customer feedback.
Following a recent survey of more than 84,000 subscribers, the company is lowering prices, "without compromising the quality or craftsmanship customers have come to expect".
The retailer says the customer survey revealed high levels of satisfaction with its product offering but also identified areas where improvements could be made – particularly around pricing. In response, the company has implemented reductions across many of its products "to ensure that creating a stylish, well-considered interior is within easier reach".
Central to this initiative is the launch of the Stylist’s Edit – a curated collection of its bestselling, in-stock pieces. Selected by the brand’s in-house stylists, this edit showcases Cox & Cox’s most iconic designs, now with significantly reduced pricing. On average, prices in the Stylist’s Edit have been lowered by -26%.
“Our team has selected a timeless edit of Cox & Cox favourites – those iconic pieces that reflect the heart of our collection,” says Jan Duckworth, MD at Cox & Cox. “Thoughtfully curated and now offered at exceptional prices, this is an opportunity to welcome enduring style into your home for less.”
Cox & Cox has also reduced prices across its entire made-to-order furniture collection by -25%. "Customers will continue to receive the same exceptional build quality, choice of premium fabrics, and expert craftsmanship, all handmade in the UK and supported by a 10-year structural guarantee," says the retailer.
"Despite the price reductions, Cox & Cox is committed to delivering products of uncompromising quality and considered design. These changes are part of a broader strategy to ensure the brand remains customer-focused and accessible, while staying true to its design-led heritage."
