Nominations are now being welcomed for the 2026 Comfy Awards, which aim to celebrate the best in the pillow sector.
"These are the only awards that celebrate the most underrated item in your home," says the awards' co-ordinator, 100% Comfort. "Pound for pound, the pillow is the most important thing we own, without it we simply can’t sleep, and now we have a dedicated awards to acknowledge the best of the best."
The Comfy Awards seek to elevate quality of sleep by highlighting the best pillows on the market.
"As consumers continue to prioritise sleep health and comfort, The Comfy’s will set the bar for excellence in pillow design and technology, creating an essential guide for those seeking the perfect pillow for their sleep needs," states the awards' organiser.
Categories include: Best Memory Foam Pillow; Best Latex Pillow; Best Luxury Pillow; Best Pain Relief Pillow; and Best Anti-Snore Pillow.
Brands are encouraged to enter the awards now. There is no entry fee, and all marketing content is available free of charge for the winners to boost consumer awareness and drive incremental sales.
Nominations can be submitted here. The deadline for entries is November 5th, "so remember, remember to enter your world-beating pillows now", concludes 100% Comfort.
