Blum, a leader in innovative furnishing solutions, has appointed Toby Russell as its new head of sales for the UK.
Having worked for the business since 2022, Toby will now lead Blum’s sales function, delivering the brand’s commercial objectives while working closely with the broader leadership team.
With more than 15 years’ experience in the KBB sector, Toby brings extensive knowledge of furniture retail, manufacturing and design to the role.
He comments: “I am honoured to move into the position of head of sales at Blum UK and this opportunity marks a significant milestone in my journey with the business. I am both humbled and energised by the trust placed in me to lead our sales function into its next chapter at a very exciting time.
“My passion for design-led innovation aligns closely with Blum’s focus on creating forward-thinking solutions which lead the industry. My career has been grounded in establishing and running businesses in the KBB industry, which allows me to bring a broad knowledge base into this position at Blum UK, coupled with a commitment to lead with integrity, vision and purpose.”
“My KBB experience came regularly in directorship positions – scaling companies and managing both sales and operational functions in some cases, which means I’ve had hands-on experience of the unique challenges that customers in our industry face, both day to day and in growing their business alongside trusted partners such as Blum. I am consistently tapping into that knowledge, and it has been invaluable in helping me get to this position in my career.
“Looking ahead, my focus will be on empowering our sales function to deliver excellence, deepening our customer relationships, and driving innovation in how we present and position Blum in the UK market.
“Our product range is stronger than ever, and I’m committed to building relationships which enable us to showcase this, plus what more Blum can offer to foster creative furniture ideas which make life easier. Communication will play a big part in my new role and, by working closely with customers, we aim to increase Blum components in spaces across the UK and deliver solutions which are truly a joy to use.”
Alongside Toby’s appointment, Ben Muirhead will continue to lead Blum UK’s business development function.
