Bensons for Beds has returned to one of the capital’s most iconic interiors destinations with the opening its brand-new flagship store on Tottenham Court Road.
The store officially opened on 12th December, the new central London location giving shoppers the chance to explore a curated selection of Bensons’ most popular mattresses, bed frames and bedroom accessories.
Designed to offer a calm, home-inspired shopping experience, the flagship features warm wood finishes, a neutral palette and "a layout tailored for city-centre browsing". Customers can also try SleepPRO, Bensons’ digital mattress-matching tool that helps identify the ideal comfort and support level for customers.
Bensons says the opening follows a strong year of trading and fresh recognition for the business, which was named NBF National Bed Retailer of the Year and achieved Great Place to Work certification.
“Tottenham Court Road is a bold, strategic return for Bensons,” says CRO Paul Owen. “We’re showing that we can lead the market in design, personalisation and experience, even in compact, city-centre spaces. There is a clear opportunity for us to expand our footprint within the M25 and we wish all our colleagues at the new store all the very best of luck.”
“This is a symbol of how far we’ve come,” adds CEO Nick Collard. “Bensons for Beds is back on Tottenham Court Road amid all the major furniture retailers and we couldn’t be more pleased.”
The Tottenham Court Road opening is the 21st new or refurbished Bensons store in 2025, supporting the retailer’s Project 200 strategy, which is aiming for 200 stores by 2028.
