Bed Kingdom, a UK specialist in furniture and children’s beds, has unveiled its first brand awareness campaign, which it says "celebrates creativity, play, and the magic that happens when a child’s bedroom becomes more than just a place to sleep".
"Centred around the theme 'Bring Your Bedroom to Life', the campaign highlights how a child’s bedroom can transform into a world of adventure," says Bed Kingdom. "From fantasy warrior princesses and daring race car drivers to intergalactic explorers and future football champions, the creative evokes the joy and limitless possibilities of childhood imagination."
A multichannel campaign will run throughout November across TV (VoD), radio (linear), and London buses.
"As the brand continues to grow, the campaign seeks to build organic recognition and strengthen trust among parents, grandparents, and guardians looking for quality, creativity, and value," says Bed Kingdom.
The campaign was developed in partnership with three specialist agencies. Bed Kingdom believes that visibility across TV, radio and public transport will not only expand its reach but also position it as a major player within its niche.
Levon Hall, marketing director, says: “We’re incredibly proud to launch our first nationwide brand campaign, which celebrates the magic of childhood and the spaces where imaginations come to life. We hope our campaign will earn the trust of families and showcase our commitment to inspiring creativity at home.
“This campaign is a huge milestone for us and marks the beginning of a new chapter in building lasting connections with parents and guardians across the UK.”
