Higgy’s, a "purpose-driven new mattress brand", will launch on Dura Beds' stand this September at the NBF Bed Show in Telford. Combining "health-first design with a mission to give back", the brand says it blends science-backed comfort, trusted UK manufacturing, and charitable impact.
Higgy’s is a collaboration between friends Mike Nash, former CEO of The Foam Company, Kris Wood, former head of brand at Mammoth, and Dura Beds. "It delivers products designed with healthcare-inspired materials proven to relieve pressure, regulate temperature, and aid recovery," the principals state. The initial range includes three models, all available with divans and headboards.
Higgy’s was inspired by Greg, father-in-law to co-founder Mike, who experienced comfort and renewed energy from a pressure-relieving foam mattress while fighting cancer. Known as 'Higgy' to his grandchildren, Greg was a passionate supporter of Mike’s work in the bed industry and often contributed brand ideas.
Mike explains: “Greg was my biggest supporter. When he was diagnosed with a spinal tumour, the only mattress he could sleep on contained healthcare-inspired foam. He became an advocate for better sleep and inspired us to do something meaningful. Higgy’s is our way of honouring him – by producing great mattresses, supporting charitable causes, and doing business the right way.”
As part of this commitment, Mike will donate 20% of the sales earnings due to Higgy’s to UK health charities.
Higgy’s mattresses are manufactured exclusively by Dura Beds. Andy Parkin, sales director at Dura, says: “The Higgy’s team understand what makes a retail range work. This brand has a strong story, emotional pull, and tangible benefits – a winning combination for long-term floor success.”
Pictured: Mike and Kris
