Furniture retailer Barker and Stonehouse has announced a new partnership with award-winning Norwich department store, Jarrolds. The collaboration will see the opening of a new concept store within Jarrolds this December, ahead of the winter sale period.
Both companies are family-owned with deep regional roots and a shared passion for exceptional design and customer experience, making Barker and Stonehouse and Jarrolds a natural fit. Together, they bring over 200 years of retail heritage and expertise to Norwich, offering customers "an inspiring new destination for furniture and homeware".
The new concept space, spanning 12,000 sqft, will feature a curated mix of Barker and Stonehouse’s bestselling upholstery, dining, bedroom and occasional pieces, reflecting current interior trends. It will serve as an introduction for Jarrolds’ customers to the design aesthetic of Barker and Stonehouse.
On display will be curated collections from leading brands such as English Heritage, Tetrad, Orla Kiely, Pure Home, Stressless, Relax & Recline Studio and Linwood x Barker and Stonehouse.
James Barker, MD at Barker and Stonehouse, says: “We are delighted to partner with Jarrolds. We share a very similar ethos and values, so it is a great opportunity for both parties to combine expertise in complementary activities.”
Jarrolds’ Norwich furniture floor was named Best Independent Department Store in the UK at the 2024 Drapers Awards, and John Adams, MD at Jarrolds’ retail division, says: "I am delighted to announce this new partnership with Barker and Stonehouse. It reflects our strategy of working with the very best partners across our retail business to provide a curated and class-leading merchandise offer in our award-winning department store. There are lots of synergies between our business and customers, and we look forward to seeing our partnership develop.”
