La-Z-Boy UK has announced that its former sales director, Tristan Pyke, has been promoted to the role of MD.

Tristan has worked with the company for four years, joining as head of sales, and becoming sales director for independents in 2021.

Prior to joining La-Z-Boy he worked as sales manager of Italian furniture brand Calligaris, before running an independent furniture agency.

In his new role, Tristan will be responsible for a team of 15 personnel at La-Z-Boy UK, headquartered in Maidenhead, and the commercial team at La-Z-Boy Manufacturing UK, based in Colne. He replaces Richard Greenwood.

Tristan says: “We have a great team at La-Z-Boy UK, we sell excellent products and give a great service. I am looking forward to building on this strong foundation and putting the processes in place to develop further, in line with our strategic objectives as a global organisation as we work towards our 100th anniversary in 2027.”

VP of La-Z-Boy International, Mark Draper, comments: “Tristan is a huge asset to the company and I am delighted to see how business will develop with him at the helm. He is already well known to our independent customers and will be meeting with other key stakeholders in the coming weeks.

“This is an exciting time for the organisation worldwide as we launch our new brand platform and plan for our centenary year. Tristan will play a central part in ensuring the UK leads by example in showcasing our brand and product strengths.”