United Carpets and Beds, the UK’s largest franchised flooring and bed retailer, has launched a new-look logo and refreshed route to market, focusing on local connections, paired with the expertise and reputation that comes with the bigger brand.
Paul Newton, operations director, says: “Like most businesses in our industry, we know that what our customers expect from their chosen retailer has evolved massively over the last few years. As a result we have taken some time over the last 12 months to conduct some detailed research into how the consumer currently perceives the United brand, and from that have discerned how we as a brand need to evolve to keep pace with the expectations of the most important people in our business, our customers.
"As a brand we remain firmly focused on providing both a high level of service and a customer-centric shopping environment. We have listened to the consumer, and after a great deal of hard work from the entire management team, we are very excited to present our evolved brand identity which will now be applied across all media platforms and ultimately across our entire store network. Moving away from our historic red, white and yellow colour palette to a whole new look is a huge undertaking – however, we firmly believe that staying focused on what our customers told us was important to them will help us futureproof our business and ensure that the United brand continues to be the consumer's preferred choice for flooring and beds for years to come.
“As the largest franchised carpet and beds retailer in the UK, we want to celebrate what that brand evolution means for our customers. The United brand is perhaps unique in our sector in that the majority of our stores are still local, family-run businesses, and we think that the passion that a local business has to serve their local community is hard to beat.
“At United Carpets and Beds we’re one big family of flooring and bed experts, and our experts are passionate about bringing amazing products at great prices into the homes of our customers in our local communities.”