Mattress Online's partnership with The Sleep Charity has evolved into a full initiative offering warehousing, inventory assistance, delivery logistics and physical deliveries.

It is estimated that 40% of the population suffer with sleep issues, and many do not get the support that they need. As part of their work together, Mattress Online and The Sleep Charity came across and helped a family of eight who were all sleeping on the floor without a single bed between them.

Lisa Artis, deputy CEO at The Sleep Charity, says: “Our Sleep Poverty campaign was born from seeing more and more people in South Yorkshire living in poverty and lacking the basic resources they needed to sleep well at night.

“It is heart-breaking to see people sleeping on the floor, children sharing a bed and those without a duvet for warmth or curtains at the window. Sleep is a right, not a privilege, and it was important for us to address this need, and we are already having an impact in South Yorkshire which we hope to expand nationally as other charities and organisations get involved.

“We couldn’t have done this without the support of Mattress Online, who have generously supplied warehouse space and delivery time in order to help those living in crisis.”

Hypnos, Silentnight and DeepSleep Beds are among the other businesses making donations.

Steve Adams, CEO of Mattress Online (pictured), adds: “As an industry, we have to work collaboratively to make change happen. Being able to provide this vital support is an opportunity for us to help make that change locally to reduce bed poverty in South Yorkshire – I’d encourage our industry peers to get involved where they can.

“Everyone at Mattress Online is fully behind our charitable endeavours. It’s not easy to see someone less fortunate than yourself – especially children – but the whole team take great pride in playing their part to support The Sleep Charity and its recipients.”

Mattress Online is also a corporate partner of Zarach, a charity that delivers beds and basics to children in poverty, and the retailer also helps Cherrytree Support, a service that provides homes for 16–21 year-old homeless people in Sheffield, by donating mattresses.