Smart sleep and home brand Sleep.8 has opened its largest store yet, on Lakeside Retail Park, West Thurrock.
The Thurrock store – which builds upon recent openings in Bluewater, Chelsea, High Wycombe and Westfield Stratford – boasts a new design optimised for retail parks.
Special features include a Tech Lounge where shoppers can experience luxury massage gadgets, a large Mattress Zone for testing different firmnesses, and a Pillow Bar complete with 18 specialised models.
Sleep.8's global VP Musi Chayla comments: “With our latest brick-and-mortar shops, we can really educate consumers about their sleep, which is critical to our physical, emotional and mental wellbeing. The surplus of floor space available at Thurrock's destination retail space has allowed us to play on previous layout designs and create something really special that shows off everything Sleep.8 can offer shoppers. It’s about creating the connection with the customer and helping them to find the sleep solution that is right for them, such as with our pillow match consultations.
“As someone who comes from and believes passionately in retail, it’s been distressing to see job loss, customer service decline and the demise of high street retail. Our online presence is strong, but as a brand that believes in the importance of the high street, our priority is to look after our people and customers face to face wherever possible. This is the Sleep.8 culture, and it’s important to us that this philosophy is visible to our customers from the moment they step into our new stores.”